The simple truth is that if you can't find it, you won't buy it - but in that case why do so many e-commerce websites fail at the basics of search, with irrelevant or even zero results for the simplest of queries? Charlie will show examples of search failures and introduce Chorus, an open source reference implementation for powerful and relevant search that can be swiftly tuned to fix common e-commerce search issues.
Charlie Hull is a Managing Consultant and the UK Director of OpenSource Connections (OSC), a specialist consultancy focused on open source search. OSC's mission is to empower search teams with a mix of advocacy, community building, open source software, training and consultancy. OSC hosts the Haystack conference series and has helped organisations including the US Patent Office, LexisNexis, Under Armour and Pond5 build strong search teams and innovative and powerful search platforms. Before joining OSC, Charlie co-founded and ran search specialists Flax for 17 years with clients including NHS Wales, Reed Recruitment and Gov.uk. He is the co-author of Searching the Enterprise from NOW! Publications and a founding member of The Search Network, a regular conference speaker and commentator.
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