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Finding Images and Rightsholders - distributing and protecting images in the digital environment

The digital environment has presented  both challenges and  benefits to people producing and distributing images. The search environment is becoming more sophisticated with improved word tagging,  automated metadata entry and visual recognition technologies providing more focussed search results.  The challenge to rights holders is to keep track of digital copies of images which can easily 'escape' without the necessary rights labelling. Data in IPTC metadata fields and digital fingerprinting can combine with visual recognition to provide security for rightsholders and pathways to licensing for people who want to use images legally.

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