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The comparative effects of textual vs visual presentation of the health impacts of climate change on memory, attitudes and behavioural intentions of the UK general public

The project described investigates the effect of presentation format in understanding information on the impacts of climate change. The general public in the UK has been shown to believe that climate change is A) real and B) caused by humans. However, the UK public remains sceptical that climate change will have a significant impact upon them. This is despite publications that have suggested climate change will have a significant impact on human health, such as the IPCC 2007 ‘impacts of climate change’ report. The data contained in such reports can be complex and non-linear, and the systems relating climate and weather to health may be difficult to understand. The study aims to assess whether visual presentation can be an effective way of displaying such non-linear narratives to a general public audience.

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